Write a para and explain what makes an advertisement effective Essay

Write a para and explain what makes an advertisement effective - Essay Example The advert should not be complicated. The target audience usually relate to adverts that are memorable and very easy to recall. The advert should then provide information succinctly and quickly (Krugman, 2013). This ensure the attention of the audience is not distorted. Moreover, the advert should not contain information that creates suspense or requires inquiries on additional information (Krugman, 2013). This may confuse the viewer thus limited effectiveness. An advert should then be able to call the viewer to action. The advert should be able to convince the viewer that they need to access the goods or services being advertised. For print adverts, four elements are required. The images used should be provocative and attractive to the viewer. The headline accompanying the images should be strong and easy to comprehend. A maximum of two paragraphs that are well written and printed are required. Lastly, the advert should consist of a logo and contact information (Krugman, 2013). From the information presented, it is accurate to assert that the most significant factor in making an advertisement effective is its ability to attract and appeal to the