Management of Change

crop/Portfolio The traffic School Course autograph/ID BUMKT5901 Course Title marketing T distributivelying Location MIT Melbourne Program(s) MBA fountain Kimble Montagu/Robert Errey Level precedent Semester Insert Prerequisite(s) Nil Corequisite(s) Nil Exclusion(s) Nil Credit Points/Progress Units 15 ASCED Code 080505 Adopted Reference Style APAhttp//www. b anyarat. edu. au/ library/ appellative-and-research- tending/referencing/apa-style 1COURSE ORGANISATION 1. 1Handbook/sFor full detail of programs and school procedures, transport refer to the University of Ballarat handbook and The Business School Programs Handbooks acquirable at http//www. ballarat. edu. au/current-bookmans/publications,-policies-and- pees/handbook/2012 http//www. ballarat. edu. au/ business line/handbooks Important information turn up in the handbooks includes * * Student responsibility * Special Consideration figure out and forms * forbearance of t take ups and as stainments * Appeal physical pr ocess * Unsatisfactory proceed Early Intervention * Grading codes 1. 2StaffThe most appropriate cope with is your reader. If necessary they de crash contact the Course Coordinator at the University of Ballarat. Coordinator Lecturer Tutor Name Kimble Montagu Kimble Montagu N/a Ph angiotensin converting enzyme 0437 443 323 0437 443 323 Fax email k. netmailprotected edu. au k. emailprotected edu. au Office Web 1. 3Classes Mon daylight Tuesday Wednesday Thursday Friday Saturday Sunday sunrise Afternoon Evening Insert relevant time(s)/day(s)then delete this messageStudents be reminded that coterie attention is vital. Whilst it is comprehended that work commitments tramp impinge upon class attendance you lack to be aware that in that location is more than(prenominal) to learning selling than just reading the text and/or the lecture slides. Participation in class exercises and wrangleions, viewing DVDs, collaborating with your root word members and a nonher(prenominal)wise classmates all add to a much richer learning experience. If you are personnel casualty to miss all or some of a class then you demand to let the lecturer and your stem members know what is happening.History has sh knowledge that students who miss classes struggle to achieve the higher grades. 1. 4Consultation Hours By arrangement beguile email for an appointment. 1. 5Prescribed Text This subject allowing be conducted on the presumption that students engage a copy of Iacobucci, D. (2012) MM3. Mason, OH South-Western Cengage. 1. 6 buc rateering Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As mystify out in the University Regulation 6. 1. 1, students who are caught plagiarising go out, for a first offence, be ease offn a nobody mark for that task.A second offence go a means result in a failing grade for the phone line(s) regard and either subsequent offence get out be r eferred to the Student Discipline Committee. Student must be aware of the University Regulation 6. 1. 1 Student Plagiarism, available at http//www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for more information is http//www. ballarat. edu. au/library/ subsidization-and-research-help/referencing Students must * fully reference the source(s) of all material, even if you hand over re-expressed the ideas, facts or descriptions * acknowledge all direct quotations and non submit work that has been researched and written by another(prenominal) person Turnitinthis software application allows students to check their assignments for referencing and citation omission or incorrect paraphrasing. Put a statement here to the highest degree how/where to submit the assignments 1. 7UBOnline UBOnline is aimd to host logical argument resources for all persists. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https//ubonline. ballarat. edu. au/login/index. php. 2OBJECTIVES 2. 1General comments The objectives of this course are to introduce to you the essential principles and practices of merchandise and to develop your ability to ascertain and rehearse grocery storeing processes and techniques. The development of your analytical and origination skills allow for also be emphasised in this course. merchandising performs a specific role within the system. It seeks to summation certainty in the revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The philosophy that bears how this is achieved can be simply stated as seeking to beneathstand and satisfy customer needs and wants as part of the process of achieving the plaques objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, market follows a process that comprises a number of components and besidesls. The apparent simplim etropolis of the task as portrayed to a higher place, masks a complexity that go away keep you engaged in the discipline for many years.Good marketers are able to draw insights from the theory, apply it to the day-after-day and develop innovations in merchandising activity that delivers success to the organisation. It is, therefore, suggested that organisations which embrace marketing are more strong and efficient at generating revenue than that those which do not. A more technical explanation of the process of marketing is that companies aim to deliver value to their customers in a range of situations and contexts via a intersection or a attend.The concept of value is one we consider early in the course. Companies usually deliver value to customers by developing a strategically planned and managed approach and by understanding their marketsthat is, their customers, who are usually divide into groups of people (referred to as market segments) who share similar aspects or char acteristics. The notion of identifying and understanding (target) segments is the basis of consumer demeanor a key aspect of the course.The way in which companies actually design, and deliver a harvest-feast or avail to meet the needs, wants and demands of their markets lies at the genuinely heart of the marketing concept and this is the marketing mix. This multi-faceted topic covers the balance wheel of the lecture series. There are four key parts of the marketing mix we focus on produce, price, place (logistics), and publicity. In fact, there are also three other Pspeople, physical secern and process. We do not cover these in this coursenot because they are not important just because we simply do not have the time (they are cover in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver carefully planned value to the marketso we return to the critical concept of value which lies at the very heart of marketing. The above focuses on how companies countenance value to customers (known as customer value). However, customer value also has another meaningthe monetary value customers post fuddleds via their purchase of goods and helpings and the consumption of pre- and post-sale services. The financial out aim associated with the political partys marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to 2. 2Knowledge * Recognise and understand the fundamental core concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * take out the variety of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles implicit in(p) the development of marketing strategies . 3Skills * Select appropriate methods and tools for implementing marketing stra tegies * Demonstrate and apply this knowledge to provide solutions to marketing riddles * Solve marketing problems, and write cogent faculty member and business historys to meet academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4Values Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of mixed organisations in the public and private sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisations goals finished satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT 3. 1Topics and sub-topics whitethorn include See the document near the end of this course description for a detailed listen of key topics to be covered in this course. You entrust be introduced to the marketing concept and it s evolution. The role of marketing in a modern business environment will be discussed including the way in which the marketing system interrelates with influencing variables. Current topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of value step in and customer value will be emphasised. * Marketings role within the organisation and the underlying principles and techniques for marketing decision making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, brands and packaging, pricing, distribution and supply, advertise and colloquys. * The organisation, control and militar y rank of the marketing activities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lecturer will straggle the format, style, pace and flow to meet your needs but rememberyour willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you have not studied marketing before it helps your learning if you straggle to become a highly aware consumer. This means, for bring out outoutple 1. When you see an advertising on TV or in a magazine ask yourself the following a. ho is the target market? What has led you to this remainder? b. what is the key message? How is it organism communicated? c. is this the best medium to reach this target market? 2. When youre at the supermarket take note of d. what products/brands are placed in the best locations (wher e in the store/on what shelf) e. whether manse brands are taking space from national/international brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go to the highest degree your shopping for a variety of goods/servicesjust buy what you always buy, search for products and prices on the net profit first, speak to friends, who makes the final decision, who purchases the product 4. If youre not happy with a product or service be an active consumercontact the firm and assess how they handle your feedback/complaintthis is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND ASSESSMENT 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course whitethorn include classes (lectures, tutorials or seminars), demand reading, the preparation of answers to set questions, exercises and problems, and self-study. In addition, students may be required to free an assignment, test or examination. Summary of suggested time allocations for this course Classes 3 hours per topic for 12 topics 36 hours nurture 2 hours per topic for 12 topics 24 hours Preparation of set questions, exercises and problems 4 hours per topic for 12 topics 48 hours Preparation of assignment 20 hoursStudy and revision for test and end of semester examination 22 hours full(a) 150 hours 4. 2Attendance and Participation It is in students interest to make every effort to attend all the classes for this course and to pass with flying colors all preparatory and assessment tasks. It is our experience that those students who do not attend class or carry out the associated activities are more similarly to do poorly or to fail the course completely. Learning Task Assessment Weighting Demonstrate knowledge of the early course material such as core marketing concepts (e. g. the value exchange) and the 4Ps Individual assigning 25% Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through and through the analysis and rating of relevant case questions/requirements throng demonstrations and Report 25% Demonstrate knowledge of key marketing concepts by applying them in different marketing situations Examination 50% 4. 3Note on Assessment The University of Ballarat PASS grade is achieved at 50%. To pass the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT59 01, BUMKT5922. You need to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt all in all assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a student at risk of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the Schools Intervention Program. Students who make for difficulties or who are otherwise concerned regarding their progress should consult their lecturer. Assessment criteria set out the details by which performance in each task will be judged. This information will take back a clear and explicit understanding of the expected standards to be achieved relative to the attach awarded.The Assessment Criteria stable gear for each assignment for this course is at the end of this document. 4. 4Assignment OneIndividual Report Due run across Week 6 Submit a hard copy at MIT level 7 no later than Wednesday 19th December 2012 By 4 pm Weighting25% Length approximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another countryhowever you are much more likely to have greater access to information if you choose a company that operates in your city/country. That is, if you are studying in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are required to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use sentences such as (in regards to, for example, promotio n) this product (say a Toyota car) delivers value to customers in a number of waysfirst of all, as in the attached advertisement. Then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect efficiency be perhaps a radio advertisement so be quite specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any producta brand or car etc. but be specific, dont just select Toyota but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * severalize the company providing the product or service in two paragraphs or so. This is just a canonic introduction. * tell apart, in your own words (i. e. , do not just use information off a website etc. ), how you feel the product or service del ivers value to customers as follows (This is 80% of the assignment) The product or servicehow does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation) * The price of the product or servicehow does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a spirit that the product or service is high prize, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a bookperhaps a popular novel, is located in a very wound bookshop (i. e. Pageone Hong Kong, or a speciality bookshop in Australia) which can improve its status, and brand image) * The promotion of the product or servicethe way in which the product or service is promoted). Perhaps the product or service benefits from some very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual AssignmentAssessment Criteria This assignment is an introductory one and it is designed to cover some of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a westward MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (ACS) for the individual assignmentplease note that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like the product provides value because it is the most economical on the market or value is provided because the product is distributed through all major supermarket chains and online. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office repositing case.You will form groups and answer specific questions and present to the class. You will review a sample of a model report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two aggroup Presentation and Report Due eon ReportDue week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation 31st January 2013 Hard copy of the presentation is to be handed to the lecturer before the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting25% (10% for the presentation and 15% for the report)Length2,500 to 3,000 words for the report and an oral presentation of around twenty minutes followed by close to ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative design. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History immortalises that it is easier to do this assignment if you focus on one specific product (or service) such as American Express Platinum Card rather than looking at the integra l American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itselfit is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segmentssee http//www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentationsee http//www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be quaternary new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean where did your ideas come fromprovide some background to your thinking and some theories to back them up. Remember to answer these questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite widefor example, we have had present ations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target marketsso it covers almost all sectors in business, and life. 4. 5. 1Group AssignmentAssessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be predictednot meeting these requirements will reduce your marks. For example, students sometimes dont provide an Executive Summary or provide one but do not address the required elementsmarks cannot be earned in such a case. You will be shown a sample of a group report and presentation so that you will better understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet moldiness be fully complete d and attached to the front of the assignment.The assignment MUST also have a cover page that includes 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual AssignmentDelivering Value OR Group Assignment bare-assed Marketing Initiatives 4. Your name OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted toinsert lecturers name FontArial Size12 Paragraphsfully justified personal credit line spacingsingle line Before and after spacing0 points Paragraph spacingone space before and after APA reference style 4. 7catch Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be undertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a sit uation with your lecturerDO non LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under standard circumstances no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual performance on * Understanding of the task and topic * manufacturing and initiative * Dependability and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. * tutorial and meeting attendance * Allocation of taskswho is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and details of all communicationsverbal, SMS, email and any other formYou should all regularly sign off so that there is consensus of what has occurred, what is being requested and by when, etc. If a group has to complete a confidential peer evaluation each student will obtain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper received 14 out of 20 then the student with the highest peer evaluation will receive 14 marksthe other students will receive a percentage of that students mark.The following example should explicate the approach. Assignment mark 14 (out of 20) Students A B C Marks 50% 7 7 7 Peer evaluation (out of 100) 100 80 70 Additional marks 7 5. 6 4. 9 Final marks 14 12. 6 11. 9 NB Where the lecturer believes that the Peer Evaluations have not been completed fairly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the luck of scoring substantially reduced marks but may also * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be admitd from a group if he/she does not contribute as expected. This removal can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturers communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the memorial below) are examinableincludes any handouts etc.Examination assessment criteria include 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive debate and logic in relation 1 and 2. NB You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as executable prior to the class. Date Lecture TextChapters Week 1Insert day and battle Course administration and introductionsMarketing management importanceOffice Depot case Course description1Handout Week 2Insert day and era Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment discussion and formulation 2DVD Week 3Insert day and date SegmentationEconomic segmentationIndividual assignment discussion and formulation 3Lecture notes Week 4Insert day and dateTargetingPositioningGroup assignment group formation and discussion 45 Week 5Insert day and date Products goods and servic esProfitable product paradigm 6Lecture notes Week 6Insert day and date BrandsPeter Day (BBC)New products 7Podcast 8 Week 7Insert day and date Marketing communications & IMCGruen Transfer 11 & 12DVD Week 8Insert day and date Social mediaPricing 139Week 9Insert day and date Distribution and logisticsThe price we payCustomer satisfaction and relationships 10DVD14 Week 10Insert day and date Presentations Marketing researchMarketing strategyDetroit aint too proud to beg 1516DVD Week 11Insert day and date Presentations Marketing plans 17 Week 12Insert day and date Presentations Course summaryMarketing mind mapExam details and preparationCourse evaluation SWOT VAC and EXAMINATIONS 6ADDITIONAL RESOURCES Additional useful references Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing conc epts. These books may help to supplement the material presented in your prescribed text. different useful texts for general marketing knowledge, case analysis techniques and presentation skills include * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney Pearson Education. * Hubbard, G. Analysing A Case, in P. Graham. (1990). Insights into Australian marketing Readings and cases. Sydney PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason South Western. * MacNamara, J & Venton, B. (1990). How to give loving presentations Sydney Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by hi mself or with other authors.For a comprehensive list of marketing journals go to http//www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include Australasian Marketing Journal Journal of Advertising Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketing diligence related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched(p) on. www. inc. com This is Americas number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name sugge sts, is targeted as the specialist marketer. Click on the marketing articles tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http//www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/Deloitte http//www. stormscape. com/inspiration/website-lists/consulting-firms/ The jumper cable marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the gravid ideas that change the world Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaign s from the world of digital. Be careful it can be addictive Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA http//www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA SHEET Assignment 1Delivering Value Student Student Number Email Criteria Maximum Marks Comments Executive Summary * Introductory sentence * Major findings 4 Introduction * friendship background 3 Product Describe product/service- Features/benefits- Value delivered 4 Promotion Describeprovide examples- Value delivered 4 Price Data collected- Describeprovide examples- Value delivered 4 Place Describeprovide examples- Value delivered 4 Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, aright referenced, etc. 2 Total 25 Mark___________Comments_________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment 2New Marketing Plans (Report) Student Student Number Email Criteria Maximum Marks Comments Executive Summary * Introductory sentence * Major findings- Major recommendations 2 Introduction * Company background 0. 5 Product/service evaluation * Descript ion of product/service 2 Promotion evaluation * Description of promotional activities 2 Price evaluation * Description of pricing strategies 2 Place evaluation * Description of how product is distributed 2 Market segments * Description of two segments * Evaluation of two segments 2 New Marketing initiatives * Description of FOUR new initiatives * Rationale for success 2 Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. 0. 5 Total 15 Mark___________Comments_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment 2New Marketing Plans (Presentation) Student Student Number Email